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A Book Your Billboard vertical digital display beside the Sioux Falls interstate

South Dakota. Out in the open.

BE SEEN.
OUT THERE.

On the way to work. On the way home. Put your brand on the roads that connect our communities.

Local knowledge.
Room to make an impression.

105

billboard faces

11

digital network products

6

South Dakota markets

Outside is where life happens.

Make your brand
part of the story.

The place gives the message its context. Start with the moment you want people to remember.

Illustrative small-business storefront — Adobe Stock watermarked preview
Illustrative small-business storefront
01 / A new destination

Give the neighborhood
a new favorite.

A new shop. A new café. A good reason to stop. Introduce the name, then make the destination easy to remember.

ONE POSSIBLE HEADLINEHELLO,
NEIGHBOR.
Explore the idea

Campaign concepts · Sample headlines for inspiration

01 / Your message. The right setting.

Find your
kind of outside.

A citywide introduction, an interstate presence, or a familiar place on the daily drive. Start with the way you want to be seen.

BYB digital billboard beside the W. H. Lyon Fairgrounds in Sioux Falls

01

CITYWIDE DIGITAL

Meet the whole city.

The Sioux Falls Network moves your campaign through four groups of nine digital faces over a standard 28-day flight.

36 faces · Four weekly groups

A tall BYB digital billboard alongside the Sioux Falls interstate

02

INTERSTATE DIGITAL

Make a big entrance.

Nine tall digital faces along the I-29 and I-229 loop put your message on the journeys into and around Sioux Falls.

9 faces · 28′ × 22′ verticals

A printed billboard on 41st Street near Minnesota Avenue in Sioux Falls

03

STATIC BILLBOARDS

Make a place your own.

One dedicated printed face. A consistent message throughout your contracted campaign. Build familiarity along a route that matters.

40 static faces across the inventory

Changing offers or an enduring message?

02 / A local point of view

Good places.
Great possibilities.

Six South Dakota markets. Different routes, different reasons to be there. Find the places that fit your business.

BYB billboard in Sioux Falls: W. H. Lyon Fairgrounds · Sioux Falls

W. H. Lyon Fairgrounds · Sioux Falls

BYB billboard in Sioux Falls: Minnesota Avenue · Sioux Falls

Minnesota Avenue · Sioux Falls

BYB billboard in Sioux Falls: Dawley Farm · Sioux Falls

Dawley Farm · Sioux Falls

BYB billboard in Sioux Falls: The Viaduct · Downtown Sioux Falls

The Viaduct · Downtown Sioux Falls

BYB billboard in Sioux Falls: Interstate approach · Sioux Falls

Interstate approach · Sioux Falls

BYB billboard locations · Sioux Falls

City streets. Regional connections.

Sioux Falls

An aerial view of downtown Sioux Falls, South Dakota, with the Adobe Stock preview watermark

Downtown Sioux Falls, South Dakota

Workdays, weekends and everything between. Find your place across the city, in a shopping district or on a downtown approach.

Where to start

Start with the Sioux Falls Network for a broader introduction. Compare Dawley Farm for a shopping-district message, the Viaduct for downtown, or the interstate networks for arrival routes.

BYB billboard in Tea: Pyro City · East-facing display

Pyro City · East-facing display

BYB billboard in Tea: Pyro City · West-facing display

Pyro City · West-facing display

BYB billboard in Tea: Pizza Ranch · Tea

Pizza Ranch · Tea

Tea Network · a local approach

A hometown with a metro connection.

Tea

Local streets meet regional journeys. Introduce your business to Tea or build a message around the route to your door.

Where to start

The Tea Network brings together three digital faces at two locations: both poster directions at Pyro City and a wider display near Pizza Ranch. The mix calls for artwork in both proportions.

BYB billboard in Harrisburg: Highway 115 · South-facing display

Highway 115 · South-facing display

BYB billboard in Harrisburg: Highway 115 · North-facing display

Highway 115 · North-facing display

Harrisburg Network · Minnesota Avenue / Highway 115

Part of the everyday journey.

Harrisburg

Stay part of the everyday drive. Explore tall digital faces and static locations around Harrisburg.

Where to start

Explore two separate digital locations along Minnesota Avenue / Highway 115. These are right-hand reads for opposite travel directions, so the route and the message should be considered together.

BYB billboard in Madison: Highway 34 · West-facing display

Highway 34 · West-facing display

BYB billboard in Madison: Highway 34 · East-facing display

Highway 34 · East-facing display

BYB billboard locations · Madison

Campus life meets community life.

Madison

An aerial view of boats on Lake Madison near Madison, South Dakota, with the Adobe Stock preview watermark

Lake Madison · Near Madison, South Dakota

A local message, in a local setting. Explore digital outdoor advertising along Madison’s everyday routes.

Where to start

Start with the Madison Network’s two digital faces around Highway 34 and Washington Avenue. Review each direction against your business or event destination, and use the media kits to plan the artwork.

BYB billboard in Aberdeen: Highway 12 · East-facing display

Highway 12 · East-facing display

BYB billboard in Aberdeen: Highway 12 · West-facing display

Highway 12 · West-facing display

BYB billboard locations · Aberdeen

A reason to come into town.

Aberdeen

An aerial winter view of downtown Aberdeen, South Dakota, with the Adobe Stock preview watermark

Downtown Aberdeen, South Dakota

Put a clear, memorable introduction into the Aberdeen journey. Review each face and its direction before choosing your message.

Where to start

The Aberdeen Network includes two digital displays along Highway 12 / 6th Avenue SE, with east- and west-facing reads. Compare the approaches with your destination before choosing the location message.

BYB billboard in Watertown: Highway 81 · Display BYBW1NF

Highway 81 · Display BYBW1NF

BYB billboard in Watertown: Highway 81 · Display BYBW1SF

Highway 81 · Display BYBW1SF

BYB billboard locations · Watertown

Work, learning and local life.

Watertown

An aerial view of Watertown, South Dakota, at sunset with the Adobe Stock preview watermark

Watertown, South Dakota · Summer sunset

Connect your brand with the routes into and around Watertown. Give the idea one clear job and the right setting.

Where to start

Review the Watertown Network’s two 10-by-30-foot digital displays on Highway 81. North- and south-facing options let you compare both approaches with your worksite, storefront or campaign destination.

One market, or a plan across several. Let’s find the places that fit your business.

Let’s take it outside.

YOUR NEXT
BIG MOVE.

Tell us who you want to reach and what you want them to remember. We’ll help connect the idea to the right places.